Search Engine Optimization (SEO)
Attract Organic Visitors. Grow Web Presence.
Google. Bing. Yahoo.
Search Engines Run The World
Why is SEO Important?
In a nutshell, search engine optimized websites have ~20X more traffic opportunity than pay per click ad campaigns on both mobile and desktop. This is due to users being more trusting of organic search results instead of paid advertisements. Now, search engines are pretty smart and are only getting smarter but they still need to be told the correct things in order for the best performance of your site in its rankings. Therefore, optimizing your site for these search engines will drastically increase your opportunities in receiving organic visitors.
SEO and your business
What Does It Mean For You?
Not only does search engine optimization lead to more website traffic but it also leads to a better user experience. This happens when you provide your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration. This will then lead to your website becoming your primary source of leads for your business. With a larger amount of inbound leads your Business to Business (B2B), Business to Customer (B2C) or non-profit organizations will prosper.
These improvements to your SEO will have related bonuses such as a decrease in cost for lead generation as well as an increased chance of lead conversion by 14.6%! That’s a drastic increase compared to the 1.7% chance of converting an outbound lead, like a cold call. To top it all off, SEO leads building brand credibility. Users find that if they can find your business in a search engine, especially near the top of the search results, that your company is more likely to be credible. This brand credibility definitely shows a performance improvement when you out rank your competitors. Overall, SEO leads to the next level of running your business and is well worth the time and money.
With SEO Statistics
Lets put it in perspective, assume your are a business or organization that has been around for a long time. You have a pretty established flow of revenue but you’ve noticed a slow trend down in your businesses or organizations growth. This is most likely due to your search engine presence since that is where most consumers go to find/research there purchases. That’s where search engine optimization comes in. If you look at the statistics without SEO you’ll see that you are missing out on 81% of consumers who use a search engine to research a purchase. That means you’re limiting yourself to only 19% of consumers as a customer base.
You might also argue that why worry about organic search engine results when there is paid per click (PPC) ad campaigns. Well you’ll see that 70%-80% of people ignore paid search results in lieu of organic search results because consumers feel they are more trustworthy brands. The best practice is to marry the two. Leveraging search engine optimization to build long term search engine rankings and employing PPC ad campaigns to double dip in search growth. This is effective in building site traffic as well as building link rank for your domain.